To let people know about the features of your new product by delivering press releases should only be the first of several pr activities targeted to convince potential customers of the advantages when buying your product.

Convince them by references. Let your customers talk about cost reductions, higher productivity and smart enterprise wide processes when using your product.

CEC will develop user stories and turn them into success stories by impressive statements of your customers about your company and product.

The stories will support your sales force when talking to prospectives. They will appear in selected media and thus will be read by the decision makers you want to talk to.

At fairs you can hand the stories out to visitors stepping by.

Just let us know about your reference customers and we will turn them into terrific partners for your sales efforts.