To achieve best possible results from media relations work CEC´s activities towards the press are based on a thorough strategic plan and on always up-to-date press material. Before getting in contact with editors CEC will find out the most important media for you and within the right point of contact. Thus you won´t find any editor annoyed by getting information from you he cannot use at all.

But the ones waiting desperately for news on your company will get them as soon as they are availabe via the channel they prefer.

CEC´s basic services for your company include:

• analysis of the reader group in order to find out
  the most important media
  
  
• media database, including individual contact data
  
  
• strategic pr concept based on your business goals
  
  
• analysis of editoral opportunities
  
  
• analysis of the specific information needs of any single editor important to your company
  
  
• development of a basic media kit and delivery to all journalists within the database
  
  
• initial contact work to editors being interested in further information on your company and products

CEC´s basic pr work guarantees highly efficient relations to all editors right from the beginning of your media relations program. It will be the solid ground for many positive articles.